I’m Seth,a copywriter and creative thinker.
I specialise in brand language — partnering with founders, designers and teams to build new brands and evolve existing ones.
For more than a decade, I’ve helped clients stand out through clear positioning, brand messaging and stories that move people.
Verbal identities, brand stories, culture and values, tone of voice, website copywriting, product and packaging, marketing campaigns, ideas. Anything that’s core to your brand.
Dancing
Mother-daughter vineyard in Sonoma celebrating life through the senses. ●
Brand Strategy, Verbal Identity, Tone of Voice, Website Language, Naming, Packaging, MarketingLifestyle
Berrow Projects
Renovating historic properties into luxury modern homes in Mallorca.●
Verbal Identity, Tone of Voice, Website LanguageProperty
Kickback
Empowering kids through the universal language of sneakers. ●
Verbal Identity, Tone of Voice, Website LanguageSocial Impact
Rhea
Healing concussion through evidence-based active recovery.●
Verbal Identity, Tone of Voice, Website Language. Healthcare
Söller Tennis Club
A wellness and lifestyle community perched in the mountains of Söller.●
Verbal Identity, Tone of Voice, Website Language.Tourism
Câm
Building the infrastructure to support Nigeria's emerging dairy industry. ●
Verbal Identity, Tone of Voice, Website Language, Advertising Campaigns, Marketing.Agriculture
Monty BerrowCo-Founder at Berrow
“Seth produced a narrative that literally gave me goosebumps. It was so refreshing to work with someone who truly listened and understood what we wanted to achieve. Seth is the most talented brand writer I have seen in action."
Lena MillerCEO at Urban Alchemy
“Working with Seth was an entirely different experience. He approaches his work like an artist, capturing the essence and soul of an organisation. He pulls, prods and shapes until it becomes a unique poetic masterpiece. I was blown away by his approach."
Sabina BonaiutiSenior Manager at Adobe
“Last year, we saw amazing results from our global campaign (more than 240,000 website visits and 26,000 downloads) and we're seeing even better results this year."
Aisha BashirCEO at Câm
“I won’t forget my reaction to his first draft. It almost brought me to tears because his words immediately stirred emotions from deep within me that made me feel like he was speaking straight from my heart.”
Let’s create something incredible together.
There are three ways to work with me.
Sprints
One goal, complete focus. The standard approach for most projects. We’ll define a scope of work that will bring your ideas to life, then jump right in.
Starting from $7,500 USD
Partnerships
A more agile approach for long-term projects where you can dial up or down my time as needed. I’ll support with everything from hands-on copywriting to content strategy.
Starting from $4,500 USD/month
Therapy
A live session where you can ask me anything. Get fresh eyes on your brand language, make quick copy fixes and shape new ideas. Available to book as a one-off or a monthly check-in.
$350 /session